Why You Need 2x Content Not 10x Content – The idea of 10x content has become a common industry trope. We even lead with it on our services page. However, the thought process of creating it is often misguided.

In today’s video, I detail why it’s better to think about creating 2x content, time and time again.. rather than a big hitter, in order to build a sustainable and memorable brand.

Hi, I’m Ross Hudgens, founder of Siege Media. And today, I want to show you why 2x content is actually in my opinion, better than 10x content, in the long term.

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