Why ‘Real-Time’ Isn’t Always the Right Time – Real-time marketing, newsjacking, trend watching—you’ve heard the hype.
Since Oreo’s “Dunk in the Dark” tweet, brands have been touting the new era of real-time marketing. Unfortunately, many brands have tried to replicate the “Oreo moment” with little success.
Instead of offering something meaningful, real-time marketing is often reduced to irrelevant and gimmicky ads that bombard customers during every major event or holiday.
So, how do you get beyond Super Bowl jokes and Oscar night puns to deliver a message that truly matters? Here’s a rundown on real-time marketing and how “right-time” marketing might be a better option for your brand.
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