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Video Marketing

50+ Video Marketing Stats that Prove You’re Doing it Right

50+ Video Marketing Stats that Prove You’re Doing it Right – Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. There’s something for everyone here, so let’s dive in!

Read the full article on VidYard

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Video Marketing

7 Video Marketing Best Practices Worth Fighting For

7 Video Marketing Best Practices – Video is more compelling than text-based content. It engages minds and beautifies stories.

It boosts email click-through rates and on-page conversions. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat.

So how can you make the most of it?

By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Check out the corresponding resources for a deeper dive.

Read the full article on VidYard

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B2B Marketing Video Marketing

10 Best B2B Video Marketing Examples

10 Best B2B Video Marketing Examples – Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in.

The truth is, we all need a little bit of inspiration. Especially in the video world. Mainly because the use of video is proving to be more and more crucial to marketing success. In fact, marketers using video are growing revenue 49% faster than those who aren’t and 74% of B2B marketers say video content converts better than any other medium.

Read the full article on VidYard

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Video Marketing

How to Use Video Marketing to Increase Customer Loyalty

How to Use Video Marketing to Increase Customer Loyalty – There is an almost never-ending list of things which are important to the overall success of a business… sales, profits, customer engagement, customer satisfaction, and so on. But there is perhaps one aspect that’s most important of all: Customer loyalty. After all, without loyalty, what do you have?

Without loyalty, you’re left with a pool of fickle followers who are only too happy to jump from one business to the next depending on who’s looking ‘hot’ at the time. The problem with that? It costs more to acquire a new customer than it does to keep an old one. Not to mention, existing customers spend morethan new ones. So how can you ensure that your customers are loyal to your business?

Read the full article on Yum Yum Videos

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Social Media Marketing Video Marketing

8 Ways To Use Social Media Video Marketing

8 Ways To Use Social Media Video Marketing – Lights, camera, action! Are you ready for your close-up? Videos are no longer the hottest trend on social media. They are the norm. Your audience expects and might even prefer video to other forms of social media content. The facts speak for themselves.

Consider this: Social media posts with video have 48% more views Marketers who use video grow revenue 49% faster than non-video users 82% of users watch video content on Twitter When compared to a photo tweet, a video tweet has a 6x higher chance of getting retweeted. Video generates 1,200x more shares than text and images combined After watching a video, 64% of users are more likely to buy a product online The secret is out: videos work and everyone can see benefits from them.

Read the full article on MeetEdgar

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Video Marketing

An Informative Video Marketing Q&A

An Informative Video Marketing Q&A – Sometimes it’s best to learn from someone who’s been there, done that … over and over again. Which is precisely why we sat down with David Murdico, Creative Director and Managing Partner at Supercool Creative Agency. At the beginning of this year, we listed David as an influencer in the video marketing space. David is a frequent speaker on video marketing and has also contributed to over 300 publications on the topic including AdAge, Business Insider, iMedia Connection, MediaPost, and ReelSEO.

So we asked the questions and he shared his thoughts on video marketing, how marketers can make the most of this powerful medium, and what he expects the future holds for video. Don’t miss it.

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Video Marketing

6 Influencers, 8 Blogs, and 10 Books on Video Marketing

6 Influencers, 8 Blogs, and 10 Books on Video Marketing – Who doesn’t love a little “light reading” on a regular basis? You do! That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff.

And since 2015 has been predicted to be the year of video marketing, soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Good on you, you savvy marketer, you.

Read the full article on Vidyard

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Video Marketing

6 Fundamental Video Marketing Tips for Every Skill Level

6 Fundamental Video Marketing Tips – Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views mean more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms.

Resonance is the most important determinant of whether your audience will take action, and your video’s creative is the most important determinant of whether your video will resonate with your audience. So even if your video reaches a million people, if it doesn’t resonate with them, it won’t persuade anyone to take your preferred action, let alone remember your brand.

With this insight in mind, let’s go over six fundamental video marketing tips that’ll help you craft videos that resonate with as many people as they reach.

Read the full article on Hubspot.

Categories
Content Marketing Video Marketing

10 Video Content Ideas to Kick-Start Your Video Marketing Strategy [Infographic]

10 Video Content Ideas to Kick-Start Your Video Marketing Strategy – Are you just getting started with a video marketing campaign for your business? Do you need help to come up with effective video content ideas that your readers and followers will love?

The team from Yeah Local share 10 video content ideas to consider in this infographic.

Here’s what makes their list:

Check out the infographic for more detail.