The Case for Chatbots in Marketing – Chatbots. If you’ve read any sort of marketing piece of content over the course of the past couple years, you’ve probably seen that word pop up.
It’s for good reason; chatbots are becoming prominent across the internet and are becoming a helpful tool for marketing professionals in a number of industries.
According to research from Oracle, who recently announced the integration of chatbots in their own Oracle applications for sales teams, 80% of businesses expect to be using chatbots by 2020.
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