The Best Feature in the New Ads Editor: PPC Audits – When you manage PPC for a living, you know there is always a risk of losing your accounts. They might be taken over by someone who did an account audit to convince the advertiser that you don’t know what you’re doing.
In my opinion, the reality is that there is no such thing as a perfectly managed account. Audits need to be framed in the right context because it is always possible to pick on someone else’s strategy.
That aside, the reality is that some advertisers can be led to believe their account team is doing a bad job because an audit has uncovered a lot of “mistakes.”
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