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The Best Feature in the New Ads Editor: PPC Audits

The Best Feature in the New Ads Editor: PPC Audits – When you manage PPC for a living, you know there is always a risk of losing your accounts. They might be taken over by someone who did an account audit to convince the advertiser that you don’t know what you’re doing.

In my opinion, the reality is that there is no such thing as a perfectly managed account. Audits need to be framed in the right context because it is always possible to pick on someone else’s strategy.

That aside, the reality is that some advertisers can be led to believe their account team is doing a bad job because an audit has uncovered a lot of “mistakes.”

Read the full on Search Engine Journal

Beven Spangenberg

Hi and welcome, my name is Beven founder @ DigitalStartup where we offer great results in the online marketing sector. As for me, I started out selling online products to offline clients in 2004, it comes as no surprise that 11 years later I would found a company offering solutions to businesses with local interests. Let's meet for a digital coffee sometime, you can book me here:


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