Categories
Messenger Marketing (Chatbot)

5 Effective Chatbot Marketing Techniques That Work in 2019

5 Effective Chatbot Marketing Techniques – Are you constantly wondering what the best chatbot marketing techniques are?

If you answered yes to that question, odds are you’re struggling to scale your chatbot for marketing purposes. Or you’re just getting started and want to create a killer Messenger chatbot.

Well, you’re in the right place.

Using chatbots for marketing isn’t the next best trend — it’s now become a tool for digital marketers who want to better connect with customers. In fact, chatbot marketing is expected to grow at a compound rate of 35.2% until 2021.

Read the full article on ManyChat

Categories
Messenger Marketing (Chatbot)

The Case for Chatbots in Marketing

The Case for Chatbots in Marketing – Chatbots. If you’ve read any sort of marketing piece of content over the course of the past couple years, you’ve probably seen that word pop up.

It’s for good reason; chatbots are becoming prominent across the internet and are becoming a helpful tool for marketing professionals in a number of industries.

According to research from Oracle, who recently announced the integration of chatbots in their own Oracle applications for sales teams, 80% of businesses expect to be using chatbots by 2020.

Read the full article on WishPond

Categories
Content Marketing

7 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen

7 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen – If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations.

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses.

Read the full article on Hubspot

Categories
Content Marketing

How To Captivate Your Audience With Episodic Content Marketing

How To Captivate Your Audience With Episodic Content Marketing – Episodic content marketing is long-form content broken into smaller chapters or “episodes.” Content takes the shape of a story that follows a plot and slowly reveals more to the viewer with each episode. This method of storytelling is an effective way to connect with consumers and keep them coming back for more.

While forms of episodic content marketing include articles, infographics and podcasts, video tends to be the most popular and effective medium, and it’s not difficult to see why. Cisco predicts that by 2022, video traffic will account for 82% of consumer internet traffic. As video becomes more prevalent, so does the need to elevate it in a way that connects consumers to a larger experience.

Read full article on Forbes

Categories
Digital Marketing Local Marketing

10 Local Marketing tactics that work for all Business

10 Local Marketing tactics that work for all Business – Local marketing can be called as location-based marketing is the process of optimizing your website and online advertising to help boost more traffic and awareness in localized regions. This type of marketing strategy mainly targets potential customers in a physical store’s community.

What made us win as a local business? Here is the list which help you to understand the local business and how to succeed as a local business. Mobilize your website Optimize with geo terms Go local on social media Claim your listings Get testimonials Localize your ads if not to be paid.

Get out in the community Enhance your e-commerce Use local media Link building Success in the local business lies on how many local customers your business reached? and how many converted as buying customers among them. In this section let us concentrate on how to reach local customers in an effective way. Mobilize your website: For a business localizing a website is an important decision, and it should be mobile friendly.

Read the full article on 5ines

Categories
Digital Marketing Local Marketing

Mother’s Day Marketing

Mother’s Day Marketing – Every second Sunday in May, you will find hurried last-minute shoppers searching for the perfect Mother’s Day gift. Businesses, however, do not have the luxury of waiting until the last minute to begin Mother’s Day marketing initiatives.

While Mother’s Day promotions may attract more customers, inspiring customers to share user-generated content (UGC) offers exponentially more benefits in the long run. Continue reading to learn more about how to leverage user-generated content to promote your brand on Mother’s Day.

Read the full article on Local Marketing Inc.

Categories
Local Marketing

Spring Cleaning Marketing Tips for Law Firms

Spring Cleaning Marketing Tips for Law Firms – Spring is an excellent time for law firms to revisit their current marketing strategies to ensure they’re efficient and bringing a positive return-on-investment. If you don’t know where to start, use the following tips to jump-start your marketing strategy spring cleaning.

According to a Smart Insights report, consumers now use mobile phones more than laptop or desktop computers to access the web. If your law firm’s website isn’t optimized for mobile consumption, you may be losing customers to your competition.

Read the full article on Local Marketing Inc.

Categories
Social Media Marketing

5 Ways Social Media Marketing Can Be A Game Changer

5 ways social media marketing can be a game changer – Social media marketing is a potent tool that can transform a ‘few hours a week’ effort into your web site’s traffic and sales boost. The world we live in currently, a marketer seeking to make it out big can’t afford to miss out on leveraging social media marketing. How often do we hear stories of businesses generating and enhancing their sales via social media branding?

Social media channels and platforms such as Facebook have become a substantial part of consumers. These channels are not used for information sharing but also for commercial purposes. It is easy to see the value of social media marketing for the success of a brand.

However, if you have not decided yet whether to use social media as part of your marketing plan in 2019, let’s take a look at some of the important benefits offered by social media marketing.

Read the full article on SocialBarrel

Categories
Social Media Marketing

5 Bad Habits that Will Tank Your Social Media Marketing

5 Bad Habits that Will Tank Your Social Media Marketing – When I think about social media, I start to sound a lot like somebody’s cranky grandma.

Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for!

Did I mention we had to walk to school in the snow, uphill both directions, even in May?

The internet and the free social platforms that have been developed for it have given us genuinely amazing tools to connect with other humans. Those tools have accomplished a lot of good … as well as some harm.

Read the full article on CopyBlogger

Categories
Video Marketing

50+ Video Marketing Stats that Prove You’re Doing it Right

50+ Video Marketing Stats that Prove You’re Doing it Right – Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. There’s something for everyone here, so let’s dive in!

Read the full article on VidYard