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Content Marketing

11 Steps to Create a Content Marketing Strategy to Grow Your Business

11 Steps to Create a Content Marketing Strategy to Grow Your Business – Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs.

It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.

Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.

Read the full article on OptinMonster

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Content Marketing

How To Captivate Your Audience With Episodic Content Marketing

How To Captivate Your Audience With Episodic Content Marketing – Episodic content marketing is long-form content broken into smaller chapters or “episodes.” Content takes the shape of a story that follows a plot and slowly reveals more to the viewer with each episode. This method of storytelling is an effective way to connect with consumers and keep them coming back for more.

While forms of episodic content marketing include articles, infographics and podcasts, video tends to be the most popular and effective medium, and it’s not difficult to see why. Cisco predicts that by 2022, video traffic will account for 82% of consumer internet traffic. As video becomes more prevalent, so does the need to elevate it in a way that connects consumers to a larger experience.

Read full article on Forbes

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Content Marketing

5 Ways to Save Time on Content Creation

5 Ways to Save Time on Content Creation – Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process.

The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will get you noticed by prospects and keep you top of mind with existing customers.

Here are my top five tips for saving time on content creation so you can get back to the other tasks that come along with running a business.

Read the full article on Duct Tape Marketing

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Content Marketing

What is thin content and how can it be avoided?

What is thin content and how can it be avoided? – In layman’s terms, the definition of thin content is as simple as it seems. Content that is shallow or lacking originality is regarded within the industry as being ‘thin’ – suggesting there simply isn’t enough of it to offer any genuine value.

Blog Express READ MORE ARTICLES: Modi’s Ayush ministry gives tips to would-be moms for healthy baby This blogger is asking everyone to celebrate #mermaidthighs – thighs that touch How likely is a computer to replace you at work?

read the full article on StumpBlog

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Content Marketing Digital Marketing

10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing – Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “ Content is king ” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content — is just content.

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. It won’t transform your business or get you where you need to go until you add one thing … Content marketing is a meaningless exercise without business goals. What makes content marketing work? To make content work, you need to understand your marketing and business goals.

Read the full article on CopyBlogger