Social Media Marketing Strategy – Social media marketing can help you build engaged audiences where they already spend their time, create multiple sources of traffic that continually bring in customers, and grow your business through the power of online networks.
Or, it can be a time-consuming obligation that spreads you thin, resulting in a presence your target customers don’t know or care about—a drain on resources rather than the asset you’ve seen it become for many established brands.
The difference is creating a social media marketing strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business. But starting from scratch can be a daunting task, especially with so many different channels to build a presence on and the commitment that comes attached.
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