SEO vs. PPC: What’s Right For Your Business? – Our modern world loves acronyms.
We LOL when we find something funny, SMH when we can’t believe what’s going on, say GTG when we have to run. In the world of marketing, acronyms are a way of life too.
If you’re a small business owner, you must have already heard about SEO and PPC and how they can help you thrive in your industry. Both of these marketing tactics get your website in front of your target audience to drive awareness, interaction, and ultimately, profit.
SEO and PPC are both traffic generating methods that can aid your digital marketing strategies if utilized properly. Often they are used together, but sometimes, one is better than the other in terms of helping you achieve your business goals.
Read the full article on CNG Digital Marketing