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Digital Marketing Pay-Per-Click Advertising (PPC) Search Engine Marketing (SEM) Search Engine Optimization (SEO)

SEO vs. PPC: What’s Right For Your Business?

SEO vs. PPC: What’s Right For Your Business? – Our modern world loves acronyms. We LOL when we find something funny, SMH when we can’t believe what’s going on, say GTG when we have to run. In the world of marketing, acronyms are a way of life too. If you’re a small business owner, you […]

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Digital Marketing Local Marketing Search Engine Optimization (SEO) Wordpress

5 Website Audit Benefits Every Website Owner Should Know

5 Website Audit Benefits Every Website Owner Should Know – Before we get into the details of a website audit, we’d like to ask a simple question – what is the purpose of your website? Simply speaking, the objective of any site is to increase sales and generate leads. However, most websites do not gather the expected […]

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Content Marketing Local Marketing Search Engine Optimization (SEO) Web Design

SEO Keyword Research Made Easy in 2019

SEO Keyword Research Made Easy in 2019 – Google receives over 1.2 trillion searches every year. It’s no surprise why content marketers are spending so much cash, effort and energy into targeting them – and bringing ideal customers to their website via search. But in order to target them, you need to focus on one thing: keywords. The […]

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Digital Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Web Design

The four integral parts of a website audit you must never forget

The four integral parts of a website audit you must never forget – A wholesome website audit brings the USP, pros, and cons of a website into clear view. A proper audit for your site is similar to a whole-body check-up for a human. It will give you an understanding of your website’s health and […]

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Local Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO)

13 Online Tools to Analyse Website SEO for Better Search Ranking

13 Online Tools to Analyse Website SEO for Better Search Ranking – Are you lost in the SEO world about what and how to do? Well, you are not alone. It keeps changing, and the following tools will help you to audit your website for search engine optimization metrics so you can take action to improve the […]

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Search Engine Optimization (SEO)

5 Steps to Effective Keyword Research

5 Steps to Effective Keyword Research – If you want to rank well in search results, you have to undertake keyword research. This is the process of researching the search terms that users actually enter into search engines. The way that you think about the solution your business offers might be different from the way […]

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Search Engine Optimization (SEO)

Gathering insights in Google Analytics can be as easy as A-B-C

Gathering insights in Google Analytics can be as easy as A-B-C – Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over […]

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Digital Marketing Search Engine Optimization (SEO)

How to get international insights from Google Analytics

How to get international insights from Google Analytics – Your marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, […]

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Search Engine Optimization (SEO)

Get Proficient With Google Analytics and Improve Your Earning Potential

Get Proficient With Google Analytics and Improve Your Earning Potential – If you want customers to find your brand on the web, you’re going to have to put in a little work. Learning the ins and outs of Google Analytics will help you organize all of the data your company collects and put it to […]

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Search Engine Optimization (SEO) Web Design

How Important is Search Engine Optimization SEO when Building your New Website?

How important is search engine optimization SEO when building your new website? As a global marketplace, the world wide web is a crowded place. A study by Ignite Visibility found that “the top three results on the first page of SERP get almost 47% of all clicks.” Impressive visuals or a one-of-a-kind product won’t make a difference […]