Categories
Digital Marketing Pay-Per-Click Advertising (PPC) Search Engine Marketing (SEM) Search Engine Optimization (SEO)

SEO vs. PPC: What’s Right For Your Business?

SEO vs. PPC: What’s Right For Your Business? – Our modern world loves acronyms.

We LOL when we find something funny, SMH when we can’t believe what’s going on, say GTG when we have to run. In the world of marketing, acronyms are a way of life too.

If you’re a small business owner, you must have already heard about SEO and PPC and how they can help you thrive in your industry. Both of these marketing tactics get your website in front of your target audience to drive awareness, interaction, and ultimately, profit.

SEO and PPC are both traffic generating methods that can aid your digital marketing strategies if utilized properly. Often they are used together, but sometimes, one is better than the other in terms of helping you achieve your business goals.

Read the full article on CNG Digital Marketing

Categories
Digital Marketing Local Marketing Search Engine Optimization (SEO) Wordpress

5 Website Audit Benefits Every Website Owner Should Know

5 Website Audit Benefits Every Website Owner Should Know – Before we get into the details of a website audit, we’d like to ask a simple question – what is the purpose of your website? Simply speaking, the objective of any site is to increase sales and generate leads. However, most websites do not gather the expected traffic or create the necessary leads.

Is your website performing optimally? Are you receiving the footfall you’d like to see? Is your brand making a generous profit? The only way to find out which parts of your website are pulling their weight, and which parts aren’t is by performing a website audit.

Read the full article on TechAtLast

Categories
Content Marketing Local Marketing Search Engine Optimization (SEO) Web Design

SEO Keyword Research Made Easy in 2019

SEO Keyword Research Made Easy in 2019 – Google receives over 1.2 trillion searches every year.

It’s no surprise why content marketers are spending so much cash, effort and energy into targeting them – and bringing ideal customers to their website via search.

But in order to target them, you need to focus on one thing: keywords.

The words, phrases and sentences that your audience is searching for are critical. By finding the right keywords, understanding them, and using them on your website, you could hit the jackpot: A boost in organic traffic – and content marketing ROI – as a result. Sounds like the dream, right?

Read the full article on Single Grain

Categories
Digital Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Web Design

The four integral parts of a website audit you must never forget

The four integral parts of a website audit you must never forget – A wholesome website audit brings the USP, pros, and cons of a website into clear view. A proper audit for your site is similar to a whole-body check-up for a human. It will give you an understanding of your website’s health and performance.

A website is a unit consisting of several parts including the content, image, links, URLs, call-to-actions and videos. Therefore, auditing the site on your own can be quite the struggle. Most teams hire professional auditing teams and software to take a look at their site’s SEO, performance and marketing strategies. All-in-one software programs like Siteimprove have helped thousands of organizations establish their dominion on the web.

Read the full article on Deepin Mummy Matters

Categories
Local Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO)

13 Online Tools to Analyse Website SEO for Better Search Ranking

13 Online Tools to Analyse Website SEO for Better Search Ranking – Are you lost in the SEO world about what and how to do? Well, you are not alone.

It keeps changing, and the following tools will help you to audit your website for search engine optimization metrics so you can take action to improve the ranking.

Most of the following are FREE so what you are waiting for. Try them all and see what works the best for you.

SEO SiteCheckup has many factors including Common SEO issue, Speed Optimization, Server and Security, Mobile Usability, Social Media. It’s a cool way to look at those parameters and improve your web presence.

Read the full article on GeekFlare

Categories
Search Engine Optimization (SEO)

5 Steps to Effective Keyword Research

5 Steps to Effective Keyword Research – If you want to rank well in search results, you have to undertake keyword research. This is the process of researching the search terms that users actually enter into search engines.

The way that you think about the solution your business offers might be different from the way a prospect thinks about their problem they’re looking to solve. This disconnect can lead you down the wrong keyword path and keep you from finding the most interested prospects.

That’s why keyword research is so critical. It gives you real-world knowledge, which empowers you to show up in the right searches. Not sure where to start? Here are my five steps to effective keyword research.

Read the full article on Duct Tape Marketing

Categories
Search Engine Optimization (SEO)

Gathering insights in Google Analytics can be as easy as A-B-C

Gathering insights in Google Analytics can be as easy as A-B-C – Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 – Sep 2016 vs. Oct 2017 – Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the centre of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience.

In our new guide about linking Google Analytics and Google Ads, we explore the broad range of reports available in Analytics. These reports give you crucial insights about the customer journey that can then be used to inform your campaigns in Google Ads. Here’s what you should know about the A-B-Cs of reporting.

Read full article on Blog.Google

Categories
Digital Marketing Search Engine Optimization (SEO)

How to get international insights from Google Analytics

How to get international insights from Google Analytics – Your marketing campaigns hinge on one crucial element: how well you have understood your audience.

As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, you may be struggling to understand why your campaigns are not hitting the mark.

Thankfully you have a goldmine of data about your customers’ interests, behaviour, and demographics already at your fingertips. Wherever your international markets are, Google Analytics should be your first destination for drawing out actionable insights.

Read the full article on Search Engine Watch

Categories
Search Engine Optimization (SEO)

Get Proficient With Google Analytics and Improve Your Earning Potential

Get Proficient With Google Analytics and Improve Your Earning Potential – If you want customers to find your brand on the web, you’re going to have to put in a little work. Learning the ins and outs of Google Analytics will help you organize all of the data your company collects and put it to work on actionable marketing plans. This Google Analytics Certification course will add a valuable bullet point to your resume — or help you mine solid, helpful insights from your own startup’s website.

This class helps you prep for Google’s Analytics Individual Qualification exam. The two-day course is designed for complete beginners, and the 25 lessons include engaging HD video lessons for visual learners. You’ll gain access to 150 practice questions and answers to get a feel for how your exam will pan out.

Read full article on Entrepreneur

Categories
Search Engine Optimization (SEO) Web Design

How Important is Search Engine Optimization SEO when Building your New Website?

How important is search engine optimization SEO when building your new website?

As a global marketplace, the world wide web is a crowded place. A study by Ignite Visibility found that “the top three results on the first page of SERP get almost 47% of all clicks.” Impressive visuals or a one-of-a-kind product won’t make a difference if no one sees your website when they perform an online search. With more than 200 ranking factors affecting your website’s appearance in searches, it’s easy to feel overwhelmed. Start from the beginning by optimizing for SEO while building your new website.

Read the full article on Design Training Camp