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Digital Marketing Pay-Per-Click Advertising (PPC) Search Engine Marketing (SEM) Search Engine Optimization (SEO)

SEO vs. PPC: What’s Right For Your Business?

SEO vs. PPC: What’s Right For Your Business? – Our modern world loves acronyms.

We LOL when we find something funny, SMH when we can’t believe what’s going on, say GTG when we have to run. In the world of marketing, acronyms are a way of life too.

If you’re a small business owner, you must have already heard about SEO and PPC and how they can help you thrive in your industry. Both of these marketing tactics get your website in front of your target audience to drive awareness, interaction, and ultimately, profit.

SEO and PPC are both traffic generating methods that can aid your digital marketing strategies if utilized properly. Often they are used together, but sometimes, one is better than the other in terms of helping you achieve your business goals.

Read the full article on CNG Digital Marketing

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Digital Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Web Design

The four integral parts of a website audit you must never forget

The four integral parts of a website audit you must never forget – A wholesome website audit brings the USP, pros, and cons of a website into clear view. A proper audit for your site is similar to a whole-body check-up for a human. It will give you an understanding of your website’s health and performance.

A website is a unit consisting of several parts including the content, image, links, URLs, call-to-actions and videos. Therefore, auditing the site on your own can be quite the struggle. Most teams hire professional auditing teams and software to take a look at their site’s SEO, performance and marketing strategies. All-in-one software programs like Siteimprove have helped thousands of organizations establish their dominion on the web.

Read the full article on Deepin Mummy Matters

Categories
Local Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO)

13 Online Tools to Analyse Website SEO for Better Search Ranking

13 Online Tools to Analyse Website SEO for Better Search Ranking – Are you lost in the SEO world about what and how to do? Well, you are not alone.

It keeps changing, and the following tools will help you to audit your website for search engine optimization metrics so you can take action to improve the ranking.

Most of the following are FREE so what you are waiting for. Try them all and see what works the best for you.

SEO SiteCheckup has many factors including Common SEO issue, Speed Optimization, Server and Security, Mobile Usability, Social Media. It’s a cool way to look at those parameters and improve your web presence.

Read the full article on GeekFlare

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Content Marketing Digital Marketing Search Engine Marketing (SEM)

How To Measure The Success Of Your Visual Content

How To Measure The Success Of Your Visual Content – Visuals rank above blogging and videos as the most important type of marketing content, according to the “2018 Social Media Marketing Industry Report” by Social Media Examiner, which surveyed 5,700 online marketers. Furthermore, 68% of marketers plan to increase their use of visuals in the near future.

The “2018 Social Media Marketing Industry Report” by Social Media Examiner, which surveyed 5,700 online marketers, found that 32% believe visuals are the most important form of content. Furthermore, 68% plan to increase their use of visual images.

Marketers have gotten the message: They need to make visual communication a fundamental part of every campaign. But when it comes to measuring the performance of your visual content, it might seem to pose some unique challenges.

Read the full article on Forbes

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Search Engine Marketing (SEM)

Google Defends Search Results: Again No Influence On Ads Or Google Analytics

Google Defends Search Results – Here we have Danny Sullivan, who now works at Google, defending Google’s organic, free search results. He said again, Google’s organic results are not influenced by ads, the Google Ad program and also Google Analytics has no influence on Google’s organic results.

Here are his tweets defending Google over the weekend:

No. We have ads. Not every search you do will show ads, however. As for our search results, they are completely independent of our ads. We don’t give advertisers any preference.

Read the full article on SeroundTable

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Pay-Per-Click Advertising (PPC) Search Engine Marketing (SEM)

Keyword Research 101: How to Choose the Right Keywords for SEO

How to Choose the Right Keywords for SEO – Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too.

But it’s sometimes hard to choose the right terms for Google. There’ve been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving.

If you want your web pages, content marketing, and email marketing to deliver optimal results, then you’ve got to understand how to research and use keywords in the current environment.

Read the full article on Optinmonster

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Digital Marketing Search Engine Marketing (SEM) Wordpress

How to Increase Traffic to Your Website

How to Increase Traffic to Your Website – Driving traffic to your yoga website is a top priority when growing your business.

Increasing traffic to your website is key to growing your online yoga business. In this blog, you’ll learn exactly how to increase your traffic so that potential clients, customers, and students are always visiting your site.

Read the full article on The Yoga Nomads

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Pay-Per-Click Advertising (PPC) Search Engine Marketing (SEM)

Boost Organic Search Rankings with Google Ads

Boost Organic Search Rankings with Google Ads – The ultimate goal of businesses is revenue growth, and it is no wonder that nearly 41% of companies spend about $500,000 on digital marketing every year. A crucial part of their ad campaign is websites with greater visibility and rich content that will convert a visitor into a customer.

While Google Ads can immediately place the website on top of the search results, organic Search Engine Optimization (SEO) technique helps improve the visibility in the medium to long term. However, there is no need to choose one over the other. This article looks at the possibilities offered by Ads, which is a paid service to improve the organic SEO of a website.

Read the full article on 90 Degree Design

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Search Engine Marketing (SEM)

3 Search Engine Marketing Tips That Are Hurting Traffic to Your Website

3 Search Engine Marketing Tips – You have heard of white-hat and black-hat search engine marketing techniques. But do you recognize that stuffing your internet site with key phrases can get your site ranked lower within the search engines? The first method if used appropriately can dramatically harm your scores inside the search engines like google. This is one of the maximum commonplace errors made by way of new website owners and webmasters.

Read the full article on Web Posting Pro