“For us, PPC is not about bringing in traffic, but bringing in business “DigitalStartup Agency”
Understanding Business Objectives:
We start with a one to one consultation and understand the business objectives, competition, target audience, budget etc.
Our team will do exhaustive research on your competitor’s online presence, their ad spends, ad positions, keywords and other vital information.
PPC Keyword Research
Based on business goals and competition, our certified keyword research experts will do extensive keyword research to bring in targeted customers.
Conversion Rate Optimization (CRO)
To ensure maximum conversions, our UX design team will place the right “CALL to Actions" inappropriate places. We will optimize the content for a higher quality score.
Location & Demographic Targeting
Setup the ads to run in the right areas and target the right age group in right time.
Network & Devices
Identify the right network, devices based on the potential customer and target them. (eg. mobile, display, search, tablets etc.)
Create and test Ad copies for best click-through ratio (CTR), good quality score and maximum conversion.
Google Analytics: Goals & Funnels
Setup goals funnel to track customer behaviour, conversions, transactions and other vital data to optimize the campaign further.
PPC Campaign Management
- Create New Landing Pages: Create new landing pages based on trends, season, promotions, buyer persona etc.
- A/B Testing and Multivariate Testing: Track and analyse the performance of pages and implement the right pages.
- Ad-Copy Refinement (CTR): Testing different versions of ad copies to choose the right creative that converts the most.
- Keyword Refinement: Track & identify top performing keywords, worst performing keywords and add negative keywords based on the research. Fine tune the exact match, phrase match and broad match criteria for maximum conversions.
- Quality Score Improvements: Optimize ad creative, keywords, landing pages to improve quality score, ad placement and reduce CPC rates
- Bid Refinement: Identify the best performing keywords and adjust max/min bid to ensure top ad placements.
- Location & Demographics: Reach the right people at the right places. Analyse the performance of ads across different locations and demographics. Increase and decrease ad spending based on the findings.
- Network & Devices: Analyse the performance of ads across different Networks such as Search, Display, Video etc. and devices such as Smartphones, Tablets, Laptop, Desktop etc. Set priorities in ad spending based on the performance.
- Ad-Scheduling: Run and Pause ads at specific day/time based on performance.
: Based on the business needs our experts will choose the right choice of ad types from the below to target the potential customers.
- Search Ads
- Display Ads (Partner networks)
- Mobile Ads
- Call Only Campaigns (Click to call)
- Video Ads
- Product Listing Ads (e-commerce)
Detailed Reports On
- Goal Conversion
- CPA (Cost Per Acquisition)
- CPL (Cost Per Lead)
- CPS (Cost Per Sale)
- Overall Traffic & Conversion Ratio
|Networks||Google Adwords||Google Adwords + Bing Ads||Google Adwords + Facebook Adverts + Bing Ads|
|Call Only Campaign||Yes||Yes||Yes|
|Conversion Rate optimization (CRO)||Yes||Yes||Yes|
|Structured Snippet Extensions||No||Yes||Yes|
|App Extensions (If exist)||No||Yes||Yes|
|Ad Copy Refinements||Yes||Yes||Yes|
|Device Bid Optimization||Yes||Yes||Yes|
|Location Bid Optimization||Yes||Yes||Yes|
|Search query Analysis||Yes||Yes||Yes|
|Monthly Spend||Up to $1500/US||Up to $3000/US||Up to $5000/US|
|Minimum Period||3 Months (Payable Monthly)||6 Months (Payable Monthly)||6 Months (Payable Monthly)|