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PPC Solution Plex

R11,960.00 / month for 6 months

PPC Solution Plex – PPC management or PPC Solution is an art, which needs a lot of passion and expertise. We at DigitalStartup Agency consider every campaign as an interesting game and we play to WIN.

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For us, PPC is not about bringing in traffic, but bringing in business “DigitalStartup Agency

The Process

Understanding Business Objectives:

We start with a one to one consultation and understand the business objectives, competition, target audience, budget etc.

Competition Research

Our team will do exhaustive research on your competitor’s online presence, their ad spends, ad positions, keywords and other vital information.

PPC Keyword Research

Based on business goals and competition, our certified keyword research experts will do extensive keyword research to bring in targeted customers.

Conversion Rate Optimization (CRO)

To ensure maximum conversions, our UX design team will place the right “CALL to Actions" inappropriate places. We will optimize the content for a higher quality score.

Location & Demographic Targeting

Setup the ads to run in the right areas and target the right age group in right time.

Network & Devices

Identify the right network, devices based on the potential customer and target them. (eg. mobile, display, search, tablets etc.)

Ad Creative

Create and test Ad copies for best click-through ratio (CTR), good quality score and maximum conversion.

Google Analytics: Goals & Funnels

Setup goals funnel to track customer behaviour, conversions, transactions and other vital data to optimize the campaign further.

PPC Campaign Management

  • Create New Landing Pages: Create new landing pages based on trends, season, promotions, buyer persona etc.
  • A/B Testing and Multivariate Testing: Track and analyse the performance of pages and implement the right pages.
  • Ad-Copy Refinement (CTR): Testing different versions of ad copies to choose the right creative that converts the most.
  • Keyword Refinement: Track & identify top performing keywords, worst performing keywords and add negative keywords based on the research. Fine tune the exact match, phrase match and broad match criteria for maximum conversions.
  • Quality Score Improvements: Optimize ad creative, keywords, landing pages to improve quality score, ad placement and reduce CPC rates
  • Bid Refinement: Identify the best performing keywords and adjust max/min bid to ensure top ad placements.
  • Location & Demographics: Reach the right people at the right places. Analyse the performance of ads across different locations and demographics. Increase and decrease ad spending based on the findings.
  • Network & Devices: Analyse the performance of ads across different Networks such as Search, Display, Video etc. and devices such as Smartphones, Tablets, Laptop, Desktop etc. Set priorities in ad spending based on the performance.
  • Ad-Scheduling: Run and Pause ads at specific day/time based on performance.

Ad Types:

: Based on the business needs our experts will choose the right choice of ad types from the below to target the potential customers.

  • Search Ads
  • Display Ads (Partner networks)
  • Mobile Ads
  • Call Only Campaigns (Click to call)
  • Video Ads
  • Product Listing Ads (e-commerce)
  • Re-targeting

Reporting

Detailed Reports On

  • Goal Conversion
  • CPA (Cost Per Acquisition)
  • CPL (Cost Per Lead)
  • CPS (Cost Per Sale)
  • Overall Traffic & Conversion Ratio

PLE PLUS PLEX
Setup Fee Included Included Included
Networks Google Adwords Google Adwords + Bing Ads Google Adwords + Facebook Adverts + Bing Ads
Search Campaign Yes Yes Yes
Remarketing Campaign No Yes Yes
Display Campaign No Yes 0
Call Only Campaign Yes Yes Yes
Video Campaign No Yes Yes
Competitor Analysis No Yes Yes
Ad Groups 6 12 Unlimited
Keyword Research Yes Yes Yes
Goal Setup Yes Yes Yes
Conversion Rate optimization (CRO) Yes Yes Yes
Conversion Tracking Yes Yes Yes
Text Ad Yes Yes Yes
Mobile Ad Yes Yes Yes
Display Ad No Yes Yes
Site link Yes Yes Yes
Callouts Yes Yes Yes
Call Extension Yes Yes Yes
Location Extensions No Yes Yes
Review Extensions No Yes Yes
Structured Snippet Extensions No Yes Yes
App Extensions (If exist) No Yes Yes
Keyword Refinements Yes Yes Yes
Bid Management Yes Yes Yes
Ad Copy Refinements Yes Yes Yes
Ad Scheduling Yes Yes Yes
Device Bid Optimization Yes Yes Yes
Location Bid Optimization Yes Yes Yes
Search query Analysis Yes Yes Yes
Campaign Monitoring Weekly Daily Daily
Monthly Spend Up to $1500/US Up to $3000/US Up to $5000/US
Weekly Report No Yes Yes
Monthly Report Yes Yes Yes
Email Support Yes Yes Yes
Phone Support No Yes Yes
Dedicated Manager Yes Yes Yes
Minimum Period 3 Months (Payable Monthly) 6 Months (Payable Monthly) 6 Months (Payable Monthly)

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