Chatbot with Facebook Messenger Marketing Advanced
€217.16 / month for 12 months and a €607.56 sign-up fee
Chatbot with Facebook Messenger Marketing Advanced – Facebook Messenger, the world’s largest mobile messaging app (with more than 1.3 billion monthly active users) offers a massive business opportunity to business owners.
By leveraging chatbots, brands now have the power to automatically engage with Messenger users.
This makes the mobile messaging app a perfect channel to connect, nurture, convert and up-sell customers. But how can you make everything work?
Why Business Owners Should Care About Facebook Messenger Marketing
Messaging Apps Have Surpassed Social Networks
A report from BI Intelligence revealed that there are more monthly active users on the top four messaging apps (Messenger, WhatsApp, WeChat, and Viber) combined than there are on the top four social networks (Facebook, Instagram, Twitter, and LinkedIn).
The marketing opportunity is massive, yet only 1 percent of businesses can automatically engage with customers via messaging.
Focusing on Facebook Messenger makes sense because it has the largest active user base out of all mobile chat apps, not to mention they allow for the usage chatbot APIs.
You Can Get 10-80x Better Engagement vs. Email or Social Media
Facebook Messenger marketing has the best engagement rate for any marketing channel right now.
If you think about email marketing, you know you’re doing well if you can get an open rate of between 5 and 10 percent. On social media, organic post reach is now typically between 0 and 1 percent because of aggressive spam filters.
On the other hand, Facebook Messenger boasts open rates of 70-80 percent within the first hour.
‘Live Chats’ Are Slow & Need to Be Staffed 24/7
Compared to live chats, customer support via Facebook Messenger chatbots is a better solution for customers because they don’t have to wait on long queues just to address their needs.
Chatbot Basics: Facebook Messenger Chatbot Building Blocks
Facebook Messenger chatbots can be used for a variety of purposes. For one, a Q&A chatbot can answer users’ frequently asked questions.
Aside from this, chatbots can also be used for chat blasting where you can easily broadcast messages via Facebook Messenger to anyone who has already messaged your Facebook Business Page. This function can be used to deliver content like blog posts, webinars, or news about your business.
Chat blasting is conversion-friendly as it produces open rates as high as 75 percent. This is because the content that you can deliver over chat is substantially more engaging and interesting than what you send over just one-dimensional emails.
How to Create a Facebook Messenger Chatbot
To create a Facebook Messenger Chatbot, you can:
Customize using the Facebook Messenger API.
Use a visual chatbot builder.
Using a visual chatbot builder is an alternative for marketers who have minimal programming knowledge as it enables one to create the content using a WYSIWYG editor.
There are two types of chat content that can be created on a visual chatbot builder: Static Chat Content (e.g., texts, images, etc.)
Dynamic Chat Content (e.g., forms and quick questions): This type of content enables you to deliver more dynamic experiences to users. For example, to get the user input.
Other types of chat content you can send include:
- Gift cards
Chat Blasting: Features & Restrictions
Once you have implemented your chatbot, you can chat-blast anyone who messages your Facebook page (subject to a few restrictions), as well as gather their contact information.
You will also be able to send immediate chat blasts or schedule a Messenger drip campaign.
That said, there are also a few restrictions when chat blasting on Facebook Messenger:
You Must Honour All Unsubscribes
If a user types in “Unsubscribe”, “Stop” or other words related to opting out, then you must honour those requests. The user can also block you. If your numbers are bad you might get banned.
“The 24+1 Rule”
When a person sends your bot a message, you have up to 24 hours to send as many messages (promotional or non-promotional) as you want.
You can send one additional promotional message after the 24-hour time limit has expired. (No limit to non-promotional stuff.)
Every time the user messages you back, the clock resets.
Tip: Send messages that provoke responses!
The Big Loophole – Tags
You can blast unlimited non-promotional messages, such as new blog posts, shipping updates, event reminders, etc.
Another Big Loophole – Subscription Messaging
Apply for exemption if you are sending news, reminders, or personal trackers.
|Broadcast Messages||1 Per Month||2 Per Month||8 Per Month||Unlimited|
|Expanding Flows||No||2 New Flows||10 New Flows||Unlimited|
|Live Chat||One Agent||2 Agents||5 Agents||Any Amount of Agents|
|Customers Care Questions||5||10||20||Unlimited|
|Zapier Integration||No||No||5 Zaps||Unlimited|
|Zapier Workflows||No||No||5 Workflows||Unlimited|
|Mobile Wallet Passes (Tickets/ Loyalty Cards/ Coupon)||No||No||1000||Unlimited|
|Apple Access Key||No||No||Yes||Yes|
|Lead Gen Bot||No||Yes||Yes||Yes|
|Lead Gen Qualification Bot||No||No||Yes||Yes|
|Hyper Growth Strategies With Ad Spend||No||No||No||Yes|
|Facebook Ad Audit||Yes||Yes||Yes||Yes|