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PPC management or PPC Solution is an art, which needs lot of passion and expertise. We at DIGITALSTARTUP consider every campaign as an interesting game and we play to WIN. As an award-winning Google AdWords agency, and an everlasting passion for conversion our PPC campaigns are built to WIN.
“For us PPC is not about bringing in traffic, but bringing in business “DIGITALSTARTUP”
We start with a one to one consultation and understand the business objectives, competition, target audience, budget etc.
Our team will do research on your competitor’s online presence, ads spend, ad positions, keywords and other vital information.
Based on business goals and competition, our experts will do an extensive keyword research to bring in targeted customers.
To ensure maximum conversions, our UX design team will place the right “CALL to Actions” in appropriate places.
Setup the ads to run at the right areas and target the right age group in right time to ensure best overall conversion.
Identify the right network, devices based on the potential customer and target them. (eg. mobile, display, search, tablets etc.)
Create and test Ad copies for best click-through ratio (CTR), good quality score and maximum conversion equals higher ROI.
Setup goals funnel to track customer behaviour, conversions, transactions and other vital data to optimize the campaign.
• Create New Landing Pages:Create new landing pages based on trends, season, promotions, buyer persona etc.
• A/B Testing and Multivariate Testing:Track and analyse the performance of pages and implement the right pages.
• Ad-Copy Refinement (CTR):Testing different versions of ad copies to choose the right creative that converts the most.
• Keyword Refinement:Track & identify top performing keywords, worst performing keywords and add negative keywords based on the research. Fine tune the exact match, phrase match and broad match criteria for maximum conversions.
• Quality Score Improvements:Optimize ad creative, keywords, landing pages to improve quality score, ad placement and reduce CPC rates
• Bid Refinement:Identify the best performing keywords and adjust max/min bid to ensure top ad placements.
• Location & Demographics:Reach the right people at right places. Analyse the performance of ads across different locations and demographics. Increase and decrease ad spending based on the findings.
• Network & Devices:Analyse the performance of ads across different Networks such as Search, Display, Video etc. and devices such as Smartphones, Tablets, Laptop, Desktop etc. Set priorities in ad spending based on the performance.
• Ad-Scheduling:Run and Pause ads at specific day/time based on performance
Based on the business needs our experts will choose the right choice of ad types from the below to target the potential customers.
Google Ensures Profitability & Quality Customer Service – Google closely works with partner agencies like us and review our MCC accounts to make sure that we provide our clients optimal service through improved quality scores. Google also checks for conversion rates and client retention to be sure that our clients are happy with the services they are receiving.
Certified Experts & Managers – Every staff working on the PPC projects are certified by Google for their work. Google Adwords certifications are a must for managing accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for customer care best practices
Trust – Trust is the most important factor as you share vital business details and spend thousands of dollars on PPC campaigns.