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The common mistake common with PPC advertisers is that they assume that if the campaign is setup right; it will run autopilot and no need for any further optimization. The fact is that the ad positions, clicks and conversion are determined by various factors which change from time to time. The trends change, competitors change and search behaviour change. Our PPC campaign audit will provide meaningful insights and actionable intelligence on the positive, negatives and room for improvement.
“There’s really never a bad time to audit your account because you’re going to find something to help improve performance through this process.”
Audit network performance data and identify the best and worst performing networks across search, display, mobile ads etc.
Identify best performing devices, day, time, location where the major conversions had happened. This data will help allocate the right budget.
Identify best and worst performing ad-creative. Audit ad creative for spelling, grammar and expired offers, promotions etc.
Audit and find out the best and worst performing keywords. Identify and collect negative keywords based on broad, exact and phrase match.
Report the top-selling products, services with associated data such as volume, amount, medium etc.
Audit the click data and report the number of clicks, click through rate, CPC for a certain period compared to the previous period.
Analyse search impressions and report missed search impressions based on budget allocation and ad-rank.
Analyse the number of conversions, click to conversion ratio, cost per acquisition and campaign spends.
We will not only identify issues but also recommend actions to fix the issues. Our experts will provide a detailed report.