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Digital Marketing Pay-Per-Click Advertising (PPC) Search Engine Marketing (SEM) Search Engine Optimization (SEO)

SEO vs. PPC: What’s Right For Your Business?

SEO vs. PPC: What’s Right For Your Business? – Our modern world loves acronyms.

We LOL when we find something funny, SMH when we can’t believe what’s going on, say GTG when we have to run. In the world of marketing, acronyms are a way of life too.

If you’re a small business owner, you must have already heard about SEO and PPC and how they can help you thrive in your industry. Both of these marketing tactics get your website in front of your target audience to drive awareness, interaction, and ultimately, profit.

SEO and PPC are both traffic generating methods that can aid your digital marketing strategies if utilized properly. Often they are used together, but sometimes, one is better than the other in terms of helping you achieve your business goals.

Read the full article on CNG Digital Marketing

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Pay-Per-Click Advertising (PPC)

23 Top PPC Experts You Should Follow in 2019

23 Top PPC Experts You Should Follow in 2019 – Want to learn more about PPC and keep up on the constant changes and news? Engage in the industry with paid search specialists who have a passion for everything in search and social that is pay-per-click advertising. There are several amazing people who specialize in PPC and have become experts in paid search marketing for many years.

The majority have certifications, “top” list recognition, awards, and have contributed to the development of Google and Bing search engines’ ad platform offerings themselves by providing their technical feedback. They share strategies, tactics, tips, tools, data, and so much more on social media and at conferences – as well as in articles, research, and blog posts! You will definitely learn something new every day from this list of paid search experts. Follow them to get tips and stay on top of industry news.

Read the full article on Search Engine Journal

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Digital Marketing Pay-Per-Click Advertising (PPC)

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns – Remarketing is one of the strongest conversion tactics in digital marketing today. By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites.

This form of digital advertising is in a way personalized to each user and is more targeted than even a display ad that targets certain search terms. The key word in digital remarketing advertising is relevance. Ads for a company’s products are extremely relevant to a person who has visited that company’s website or browsed that company’s products in the past. Remarketing is more akin to an ad-filtering program that people may use when they browse the web.

Read the full article on Search Engine Journal

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Digital Marketing Pay-Per-Click Advertising (PPC)

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge – In retail and e-commerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it. Seemingly small details in your copy can make all the difference. What follows certainly isn’t an exhaustive list, but here are seven important details that can give your retail and e-commerce PPC campaigns an edge over your competition.

1. Understanding How the Headlines Work Google and Bing both offer multiple headlines (up to 3 with 30 character limits on each) to use in your PPC ad copy. A few things you need to know: Having all those characters available can be a blessing or a curse. 

Read the article on Search Engine Journal

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Pay-Per-Click Advertising (PPC)

Get More Conversions by Deconstructing your PPC Ads

Get more conversions by deconstructing your PPC ads – Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a better version of the ingredients’ former selves. Sounds almost exactly like what PPC experts are doing with ads these days. When creating a responsive search ad, we’re deconstructing our creatives into their core elements which Google can later recombine into must-click ads.

What’s particularly great about this process is that when we deconstruct our old ads, we can get rid of any of the parts that were less compelling and focus more on what users have liked in the past and what drove sales for advertisers. In this post, I’ll share a Google Ads script you can use to deconstruct your own ads and learn what parts are worth keeping and which to discard.

Read the full article on Search Engine Land

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Pay-Per-Click Advertising (PPC)

Facebook Ads Split Testing 101

Facebook Ads Split Testing 101 – The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Facebook Ads.

But don’t worry, we’ve got your back! Since the birth of AdEspresso in 2011, we’ve had over 10 million ads created right here on our platform with our advanced split-testing capabilities. This means that we’ve seen an incredible variety of ads from nearly every type of business. Not only that, but we’ve also seen millions of images, headlines, and call to actions across all of those verticals.

Read the full article on AdEspresso

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Pay-Per-Click Advertising (PPC)

5 Less Obvious PPC Testing Ideas That You Should Try

5 Less Obvious PPC Testing Ideas That You Should Try – As PPC marketers, there are certain A/B tests we are always running.

Landing page, ad and audience tests are all important.

But if you have been regularly testing these items and are looking for new features and ideas for testing, look no further!

Below is a list of less obvious PPC tests that you should try out.

Let’s hop in.

Read the full article on Search Engine Journal

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Pay-Per-Click Advertising (PPC)

The Best Feature in the New Ads Editor: PPC Audits

The Best Feature in the New Ads Editor: PPC Audits – When you manage PPC for a living, you know there is always a risk of losing your accounts. They might be taken over by someone who did an account audit to convince the advertiser that you don’t know what you’re doing.

In my opinion, the reality is that there is no such thing as a perfectly managed account. Audits need to be framed in the right context because it is always possible to pick on someone else’s strategy.

That aside, the reality is that some advertisers can be led to believe their account team is doing a bad job because an audit has uncovered a lot of “mistakes.”

Read the full on Search Engine Journal

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Pay-Per-Click Advertising (PPC)

5 Tips to Improve the Performance of Your PPC Campaigns

5 Tips to Improve the Performance of Your PPC Campaigns – Let’s say you’re tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how’s the traffic looking? Is it a steep climb, or are you unimpressed with the result?

Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.

What’s the secret? As with most things: proper training. And if you don’t have any, don’t worry — there’s still hope.

read the full article on Hubspot

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Digital Marketing Pay-Per-Click Advertising (PPC)

How to Use Google Data Studio to Analyze Your Facebook Ads

How to Use Google Data Studio to Analyze Your Facebook Ads – Have you considered using Google Data Studio?

In this article, you’ll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.

Data Studio is a free tool created by Google that can power endless variations of charts to showcase information from a variety of sources.

Social media marketers can create visualizations of data from Facebook Ads Manager and Google Analytics. From basic reporting tables to more advanced charts, marketers can better track and analyze Facebook advertising campaign performance by using Data Studio.

Read the full article on Social Media Examiner