Categories
Digital Marketing Pay-Per-Click Advertising (PPC) Search Engine Marketing (SEM) Search Engine Optimization (SEO)

SEO vs. PPC: What’s Right For Your Business?

SEO vs. PPC: What’s Right For Your Business? – Our modern world loves acronyms. We LOL when we find something funny, SMH when we can’t believe what’s going on, say GTG when we have to run. In the world of marketing, acronyms are a way of life too. If you’re a small business owner, you […]

Categories
Pay-Per-Click Advertising (PPC)

23 Top PPC Experts You Should Follow in 2019

23 Top PPC Experts You Should Follow in 2019 – Want to learn more about PPC and keep up on the constant changes and news? Engage in the industry with paid search specialists who have a passion for everything in search and social that is pay-per-click advertising. There are several amazing people who specialize in […]

Categories
Digital Marketing Pay-Per-Click Advertising (PPC)

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns – Remarketing is one of the strongest conversion tactics in digital marketing today. By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites. This form of […]

Categories
Digital Marketing Pay-Per-Click Advertising (PPC)

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge – In retail and e-commerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it. Seemingly small details in your copy can […]

Categories
Pay-Per-Click Advertising (PPC)

Get More Conversions by Deconstructing your PPC Ads

Get more conversions by deconstructing your PPC ads – Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a better version of the ingredients’ former selves. Sounds almost exactly like what PPC experts are doing with ads these days. When creating […]

Categories
Pay-Per-Click Advertising (PPC)

Facebook Ads Split Testing 101

Facebook Ads Split Testing 101 – The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Facebook Ads. But don’t worry, we’ve got […]

Categories
Pay-Per-Click Advertising (PPC)

5 Less Obvious PPC Testing Ideas That You Should Try

5 Less Obvious PPC Testing Ideas That You Should Try – As PPC marketers, there are certain A/B tests we are always running. Landing page, ad and audience tests are all important. But if you have been regularly testing these items and are looking for new features and ideas for testing, look no further! Below is a […]

Categories
Pay-Per-Click Advertising (PPC)

The Best Feature in the New Ads Editor: PPC Audits

The Best Feature in the New Ads Editor: PPC Audits – When you manage PPC for a living, you know there is always a risk of losing your accounts. They might be taken over by someone who did an account audit to convince the advertiser that you don’t know what you’re doing. In my opinion, […]

Categories
Pay-Per-Click Advertising (PPC)

5 Tips to Improve the Performance of Your PPC Campaigns

5 Tips to Improve the Performance of Your PPC Campaigns – Let’s say you’re tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how’s the traffic looking? Is it a steep climb, or are you unimpressed with the result? Some […]

Categories
Digital Marketing Pay-Per-Click Advertising (PPC)

How to Use Google Data Studio to Analyze Your Facebook Ads

How to Use Google Data Studio to Analyze Your Facebook Ads – Have you considered using Google Data Studio? In this article, you’ll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns. Data Studio is a free tool created by Google that can power endless […]