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How to get international insights from Google Analytics

How to get international insights from Google Analytics – Your marketing campaigns hinge on one crucial element: how well you have understood your audience.

As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, you may be struggling to understand why your campaigns are not hitting the mark.

Thankfully you have a goldmine of data about your customers’ interests, behaviour, and demographics already at your fingertips. Wherever your international markets are, Google Analytics should be your first destination for drawing out actionable insights.

Read the full article on Search Engine Watch

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