How to Create Facebook Reach Ads – Want the right people to see your Facebook ads more often? Have you considered using the Reach objective? In this article, you’ll discover how to use Facebook’s Reach objective to target hyper-responsive custom audiences with your Facebook advertising. Why Use the Facebook Campaign Reach Objective? The first step in creating any Facebook ad campaign is to choose your objective.
Based on the objective you select, Facebook segments your target audience into different ‘buckets’ based on whether they’re likely to perform the action you’re optimizing for. The objective you choose normally aligns with your goal for the campaign, such as Conversions to generate purchases or leads. With the Traffic campaign, Facebook will segment your audience to show your ads to people who regularly click links on Facebook—both ads and organic posts. When using the Reach objective, the goal is to reach as many people in your target audience as possible.
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