How To Captivate Your Audience With Episodic Content Marketing – Episodic content marketing is long-form content broken into smaller chapters or “episodes.” Content takes the shape of a story that follows a plot and slowly reveals more to the viewer with each episode. This method of storytelling is an effective way to connect with consumers and keep them coming back for more.
While forms of episodic content marketing include articles, infographics and podcasts, video tends to be the most popular and effective medium, and it’s not difficult to see why. Cisco predicts that by 2022, video traffic will account for 82% of consumer internet traffic. As video becomes more prevalent, so does the need to elevate it in a way that connects consumers to a larger experience.
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