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Google just rolled out Penguin 4.0 on 23rd September 28, 2016, which will impact search results real-time and at page levels. Penguin 4.0 Google update is based on page level backlinks rather than the entire site as it was used to be in the previous updates. For e.g. if an inner section or a particular page is linked from a relevant high-quality webpage, it will rank on the SERP’s no matter the home page is ranked or not. It is the vice versa for a link from Spammy or manipulated page.
All this happens in real time, as and when you gain a high-quality backlink chances are your pages will get on SERP’s in a couple of days or even hours based on Google crawling & indexing.
While It Is Too Good To Have A Real Time Update, The Ranking Will Be Affected Negatively If Google Picks Up A Bad Backlink To Your Site/Page.
Backlink Audit & Disavow at Regular intervals. “We haven’t changed the disavow feature or our recommendations for it ” a Google spokesperson confirmed with The SEM Post when asked on backlink audit for Penguin 4.0. Google recommends contacting site owners to that you try and remove those links from the websites, before using the disavow tool.
Google’s webmaster trends analyst, John Mueller confirms no changes in disavow post penguin 4.0
If you have received unnatural link warnings, or if your site has a sudden drop in organic traffic, or if your search rankings have dropped significantly, it is mandatory to do a backlink audit, clean up the bad links and do a disavow. Our backlink audit team will provide a turnkey service from backlink audit to re-consideration requests.
We have 98% success rate of recovering websites from Google Manual Penalties and other Google penalties.
We do the entire backlink audit process systematically from identifying bad links, analyzing anchor text, contacting website owners for link removal, process disavow file and send reconsideration request to Google.
Our Backlink Audit teams of expert’s device the right strategy and action that can get your website back on track, regaining lost traffic and rankings.
Penguin 4.0 update is on granular level which affects individual pages rather than the entire site. So our backlink audit team will identify the pages which lost their rankings with the help of Google analytics and get the backlinks associated with the particular page. This backlink audit process will need more time and expertise than the regular audit.
Manual penalty is applied by Google’s Search monitoring team who manually had analysed the bad links, take action and then send an un-natural link warning to website owners.