Facebook Ads Split Testing 101 – The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Facebook Ads.
But don’t worry, we’ve got your back! Since the birth of AdEspresso in 2011, we’ve had over 10 million ads created right here on our platform with our advanced split-testing capabilities. This means that we’ve seen an incredible variety of ads from nearly every type of business. Not only that, but we’ve also seen millions of images, headlines, and call to actions across all of those verticals.
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