Chatbots for Online Coaches – If you struggle with maximizing your chatbot for your online coaching business, you’re not alone.
From selling online courses, memberships, and digital downloads — the headache that comes with marketing yourself every day is real. But you’re passionate, and want to help others transform their lives or businesses just like you did yours. Sound like you? Then we’re off to a good start.
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10 Content Marketing Goals Worth Pursuing – Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “ Content is king ” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content — is just content.
It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. It won’t transform your business or get you where you need to go until you add one thing … Content marketing is a meaningless exercise without business goals. What makes content marketing work? To make content work, you need to understand your marketing and business goals.
Read the full article on CopyBlogger
SEO vs. PPC: What’s Right For Your Business? – Our modern world loves acronyms.
We LOL when we find something funny, SMH when we can’t believe what’s going on, say GTG when we have to run. In the world of marketing, acronyms are a way of life too.
If you’re a small business owner, you must have already heard about SEO and PPC and how they can help you thrive in your industry. Both of these marketing tactics get your website in front of your target audience to drive awareness, interaction, and ultimately, profit.
SEO and PPC are both traffic generating methods that can aid your digital marketing strategies if utilized properly. Often they are used together, but sometimes, one is better than the other in terms of helping you achieve your business goals.
Read the full article on CNG Digital Marketing
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns – Remarketing is one of the strongest conversion tactics in digital marketing today. By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites.
This form of digital advertising is in a way personalized to each user and is more targeted than even a display ad that targets certain search terms. The key word in digital remarketing advertising is relevance. Ads for a company’s products are extremely relevant to a person who has visited that company’s website or browsed that company’s products in the past. Remarketing is more akin to an ad-filtering program that people may use when they browse the web.
Read the full article on Search Engine Journal
7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge – In retail and e-commerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it. Seemingly small details in your copy can make all the difference. What follows certainly isn’t an exhaustive list, but here are seven important details that can give your retail and e-commerce PPC campaigns an edge over your competition.
1. Understanding How the Headlines Work Google and Bing both offer multiple headlines (up to 3 with 30 character limits on each) to use in your PPC ad copy. A few things you need to know: Having all those characters available can be a blessing or a curse.
Read the article on Search Engine Journal
How to Use Google Data Studio to Analyze Your Facebook Ads – Have you considered using Google Data Studio?
In this article, you’ll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.
Data Studio is a free tool created by Google that can power endless variations of charts to showcase information from a variety of sources.
Social media marketers can create visualizations of data from Facebook Ads Manager and Google Analytics. From basic reporting tables to more advanced charts, marketers can better track and analyze Facebook advertising campaign performance by using Data Studio.
Read the full article on Social Media Examiner
5 Website Audit Benefits Every Website Owner Should Know – Before we get into the details of a website audit, we’d like to ask a simple question – what is the purpose of your website? Simply speaking, the objective of any site is to increase sales and generate leads. However, most websites do not gather the expected traffic or create the necessary leads.
Is your website performing optimally? Are you receiving the footfall you’d like to see? Is your brand making a generous profit? The only way to find out which parts of your website are pulling their weight, and which parts aren’t is by performing a website audit.
Read the full article on TechAtLast
The four integral parts of a website audit you must never forget – A wholesome website audit brings the USP, pros, and cons of a website into clear view. A proper audit for your site is similar to a whole-body check-up for a human. It will give you an understanding of your website’s health and performance.
A website is a unit consisting of several parts including the content, image, links, URLs, call-to-actions and videos. Therefore, auditing the site on your own can be quite the struggle. Most teams hire professional auditing teams and software to take a look at their site’s SEO, performance and marketing strategies. All-in-one software programs like Siteimprove have helped thousands of organizations establish their dominion on the web.
Read the full article on Deepin Mummy Matters
How To Measure The Success Of Your Visual Content – Visuals rank above blogging and videos as the most important type of marketing content, according to the “2018 Social Media Marketing Industry Report” by Social Media Examiner, which surveyed 5,700 online marketers. Furthermore, 68% of marketers plan to increase their use of visuals in the near future.
The “2018 Social Media Marketing Industry Report” by Social Media Examiner, which surveyed 5,700 online marketers, found that 32% believe visuals are the most important form of content. Furthermore, 68% plan to increase their use of visual images.
Marketers have gotten the message: They need to make visual communication a fundamental part of every campaign. But when it comes to measuring the performance of your visual content, it might seem to pose some unique challenges.
Read the full article on Forbes
Website Audit: How and why it’s Crucial for Success – While your website may have been in great shape when it was first launched, over time things change and your content may become dated. Also, Search Engine Optimization (SEO) and site performance can slip through the cracks as search engines update their algorithms and users come to expect faster sites.
Performing regular website audits can help you stay ahead of the curve. Just as regular checkups at the doctor’s office keep you healthy, examining the status of your site can show you possible pain points, and content needing to be updated or expanded. This can also highlight how you can optimize your site for better speed and visibility. Why a website audit is crucial for its success? In short, a website audit is a full analysis of your site, conducted mainly for marketing purposes.
Read the full article on StrengAgency