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Content Marketing

7 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen

7 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen – If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations.

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses.

Read the full article on Hubspot

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Content Marketing

11 Steps to Create a Content Marketing Strategy to Grow Your Business

11 Steps to Create a Content Marketing Strategy to Grow Your Business – Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs.

It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.

Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.

Read the full article on OptinMonster

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Content Marketing

How To Captivate Your Audience With Episodic Content Marketing

How To Captivate Your Audience With Episodic Content Marketing – Episodic content marketing is long-form content broken into smaller chapters or “episodes.” Content takes the shape of a story that follows a plot and slowly reveals more to the viewer with each episode. This method of storytelling is an effective way to connect with consumers and keep them coming back for more.

While forms of episodic content marketing include articles, infographics and podcasts, video tends to be the most popular and effective medium, and it’s not difficult to see why. Cisco predicts that by 2022, video traffic will account for 82% of consumer internet traffic. As video becomes more prevalent, so does the need to elevate it in a way that connects consumers to a larger experience.

Read full article on Forbes

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Content Marketing

Why Your Freelance Content Marketer is Letting You Down

Why Your Freelance Content Marketer is Letting You Down – The most successful SMBs recognize that at some point they’ll need to expand and delegate certain tasks, like content marketing. Creating and promoting content for your business is essentially a full-time job. It starts small when you initially deploy it, but it doesn’t take long for it to grow.

Given the low barriers to entry into freelance work, as opposed to launching an agency, there are countless freelance content marketers to choose from. Some with more skill than others. If you’re feeling iffy about your relationship with your current content marketer, then you may have signed on with one that is less than capable of meeting your needs.

Read the full article on Search Engine Journal

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Content Marketing

How to Create an Editorial Calendar

How to Create an Editorial Calendar – If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.

To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial calendar.

My muddled system transforms dramatically when I work with a team. I realize the need for organization and structure, and this could not be more necessary than with managing a blog. Without a mutually agreed-upon system for planning, writing, and scheduling content every week, you can find yourself in a pile of missed deadlines, unedited blog posts, and a fair amount of team tension.

Read the full article on Hubspot

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Content Marketing

5 Ways to Save Time on Content Creation

5 Ways to Save Time on Content Creation – Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process.

The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will get you noticed by prospects and keep you top of mind with existing customers.

Here are my top five tips for saving time on content creation so you can get back to the other tasks that come along with running a business.

Read the full article on Duct Tape Marketing

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Content Marketing

3 approaches to revamping your content strategy

3 approaches to revamping your content strategy – Do you have the nagging feeling it’s all just the “same ol’, same ol’”?

You’ve defined your brand position and have a clear marketing strategy. You’re settled on content marketing to get your message to your audience. Let’s even assume you’ve documented a content strategy—to one degree or another.

You get reports, monthly, and are informed of activity every two weeks. There are impressions. There’s a smattering of engagement. You’re doing what you’re supposed to be doing.

read the full article on PR Daily

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Content Marketing

What is thin content and how can it be avoided?

What is thin content and how can it be avoided? – In layman’s terms, the definition of thin content is as simple as it seems. Content that is shallow or lacking originality is regarded within the industry as being ‘thin’ – suggesting there simply isn’t enough of it to offer any genuine value.

Blog Express READ MORE ARTICLES: Modi’s Ayush ministry gives tips to would-be moms for healthy baby This blogger is asking everyone to celebrate #mermaidthighs – thighs that touch How likely is a computer to replace you at work?

read the full article on StumpBlog

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Content Marketing Digital Marketing

10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing – Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “ Content is king ” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content — is just content.

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. It won’t transform your business or get you where you need to go until you add one thing … Content marketing is a meaningless exercise without business goals. What makes content marketing work? To make content work, you need to understand your marketing and business goals.

Read the full article on CopyBlogger

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Content Marketing

3 Simple Steps to Get to the Point with Your Content

3 Simple Steps to Get to the Point with Your Content – Ever have a friend who tells stories that never seem to go anywhere?

It sounds okay at first, then it spins off to a tangent about how they met their spouse, then we go into their first college dorm room, with a side trip to that deeply formative event that happened in third grade, then …

There might be a point in there somewhere. But by the time it’s arrived, your eyes have rolled back in your head and you’re hoping to get struck by lightning so you can get out of this conversation.

It’s boring. And it’s annoying. So let’s make sure that your audience never feels that way about your content.

Read the full article on CopyBlogger