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Content Marketing

7 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen

7 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen – If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like […]

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Content Marketing

11 Steps to Create a Content Marketing Strategy to Grow Your Business

11 Steps to Create a Content Marketing Strategy to Grow Your Business – Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel […]

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Content Marketing

How To Captivate Your Audience With Episodic Content Marketing

How To Captivate Your Audience With Episodic Content Marketing – Episodic content marketing is long-form content broken into smaller chapters or “episodes.” Content takes the shape of a story that follows a plot and slowly reveals more to the viewer with each episode. This method of storytelling is an effective way to connect with consumers […]

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Content Marketing

Why Your Freelance Content Marketer is Letting You Down

Why Your Freelance Content Marketer is Letting You Down – The most successful SMBs recognize that at some point they’ll need to expand and delegate certain tasks, like content marketing. Creating and promoting content for your business is essentially a full-time job. It starts small when you initially deploy it, but it doesn’t take long […]

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Content Marketing

How to Create an Editorial Calendar

How to Create an Editorial Calendar – If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence […]

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Content Marketing

5 Ways to Save Time on Content Creation

5 Ways to Save Time on Content Creation – Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process. The good news is: there is! There are ways to streamline the process and […]

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Content Marketing

3 approaches to revamping your content strategy

3 approaches to revamping your content strategy – Do you have the nagging feeling it’s all just the “same ol’, same ol’”? You’ve defined your brand position and have a clear marketing strategy. You’re settled on content marketing to get your message to your audience. Let’s even assume you’ve documented a content strategy—to one degree […]

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Content Marketing

What is thin content and how can it be avoided?

What is thin content and how can it be avoided? – In layman’s terms, the definition of thin content is as simple as it seems. Content that is shallow or lacking originality is regarded within the industry as being ‘thin’ – suggesting there simply isn’t enough of it to offer any genuine value. Blog Express […]

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Content Marketing Digital Marketing

10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing – Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “ Content is king ” has been an online cliché for […]

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Content Marketing

3 Simple Steps to Get to the Point with Your Content

3 Simple Steps to Get to the Point with Your Content – Ever have a friend who tells stories that never seem to go anywhere? It sounds okay at first, then it spins off to a tangent about how they met their spouse, then we go into their first college dorm room, with a side […]