B2B manufacturing brands must improve digital marketing – Most B2B manufacturers are struggling to build digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner. In a ranking of digital performance among B2B manufacturing brands, 62% of these brands fell below average.
The Gartner L2 Digital IQ Index: B2B Manufacturing U.S. 2019 quantifies the digital competence of 87 B2B manufacturing brands headquartered in the U.S. across four key sectors, including energy, healthcare, industrials and materials. Of the 87 companies analyzed, only two brands reached “Genius” status, while the majority fell into the “Challenged” and “Feeble” categories.
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