7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge – In retail and e-commerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it. Seemingly small details in your copy can make all the difference. What follows certainly isn’t an exhaustive list, but here are seven important details that can give your retail and e-commerce PPC campaigns an edge over your competition.
1. Understanding How the Headlines Work Google and Bing both offer multiple headlines (up to 3 with 30 character limits on each) to use in your PPC ad copy. A few things you need to know: Having all those characters available can be a blessing or a curse.
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