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7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge – In retail and e-commerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it. Seemingly small details in your copy can make all the difference. What follows certainly isn’t an exhaustive list, but here are seven important details that can give your retail and e-commerce PPC campaigns an edge over your competition.

1. Understanding How the Headlines Work Google and Bing both offer multiple headlines (up to 3 with 30 character limits on each) to use in your PPC ad copy. A few things you need to know: Having all those characters available can be a blessing or a curse. 

Read the article on Search Engine Journal

Beven Spangenberg

Hi and welcome, my name is Beven founder @ DigitalStartup where we offer great results in the online marketing sector. As for me, I started out selling online products to offline clients in 2004, it comes as no surprise that 11 years later I would found a company offering solutions to businesses with local interests. Let's meet for a digital coffee sometime, you can book me here:


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