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Search Engine Optimization (SEO)

5 Steps to Effective Keyword Research

5 Steps to Effective Keyword Research – If you want to rank well in search results, you have to undertake keyword research. This is the process of researching the search terms that users actually enter into search engines.

The way that you think about the solution your business offers might be different from the way a prospect thinks about their problem they’re looking to solve. This disconnect can lead you down the wrong keyword path and keep you from finding the most interested prospects.

That’s why keyword research is so critical. It gives you real-world knowledge, which empowers you to show up in the right searches. Not sure where to start? Here are my five steps to effective keyword research.

Read the full article on Duct Tape Marketing

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