3 Simple Steps to Get to the Point with Your Content – Ever have a friend who tells stories that never seem to go anywhere?
It sounds okay at first, then it spins off to a tangent about how they met their spouse, then we go into their first college dorm room, with a side trip to that deeply formative event that happened in third grade, then …
There might be a point in there somewhere. But by the time it’s arrived, your eyes have rolled back in your head and you’re hoping to get struck by lightning so you can get out of this conversation.
It’s boring. And it’s annoying. So let’s make sure that your audience never feels that way about your content.
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