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Content Marketing

3 approaches to revamping your content strategy

3 approaches to revamping your content strategy – Do you have the nagging feeling it’s all just the “same ol’, same ol’”?

You’ve defined your brand position and have a clear marketing strategy. You’re settled on content marketing to get your message to your audience. Let’s even assume you’ve documented a content strategy—to one degree or another.

You get reports, monthly, and are informed of activity every two weeks. There are impressions. There’s a smattering of engagement. You’re doing what you’re supposed to be doing.

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