10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns – Remarketing is one of the strongest conversion tactics in digital marketing today. By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites.
This form of digital advertising is in a way personalized to each user and is more targeted than even a display ad that targets certain search terms. The key word in digital remarketing advertising is relevance. Ads for a company’s products are extremely relevant to a person who has visited that company’s website or browsed that company’s products in the past. Remarketing is more akin to an ad-filtering program that people may use when they browse the web.
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